Profession Targetologist from scratch
Who is this course suitable for?
For beginner targetologists and SMM specialists
You will understand how to increase a brand’s audience on social networks and increase engagement. Enrich your portfolio with successful cases and you can get a job in a cool company.
For those who want to change their profession
Learn how to set up and run advertising for business on social networks. During the training you will be able to take orders, and after the course you will receive guaranteed assistance in finding a job.
Marketers
You will improve your skills in setting up and launching advertising on social networks and analytics. You will understand how to effectively allocate your advertising budget and strengthen your brand promotion on social networks.
About the profession
The targetologist launches advertising on social networks. He studies the target audience, creates attractive ads and shows them only to those users who will be interested in the product. This is how a targetologist attracts potential buyers and helps a business get maximum results at minimal costs.
Targetologists can work in marketing agencies, in companies and as freelancers. To work, you only need a computer and Internet access, so a specialist can easily work remotely, take on several clients at once and earn additional income.
What will you learn:
Set up and test advertising on social networks
Get acquainted with the advertising accounts of popular social networks and understand how to set up targeting depending on the target audience.
Evaluate the effectiveness of advertising channels
Determine which social network users leave requests and buy products more often. Direct your advertising budget to the right social network and save money.
Develop a promotion strategy
Learn to create digital strategies for different types of businesses, select and evaluate promotion tools.
Analyze your competitors’ audience
Learn competitor analysis methods and be able to target advertising to their audience.
Promote mobile applications
Learn about the features of setting up application advertising in each social network.
Create regular and dynamic creatives
You can make animated advertising videos, pictures and gifs for posts that will attract buyers.
You will be supported by a personal mentor
To make training easy and comfortable, you will have meetings with a personal mentor once a month.
You will be able to receive support and help from him, discuss progress in your studies and questions about homework.